Curriculum For This Course

Part 1 - Introduction to Google Ads

9Lectures

Time 01:02:05

Creating and Setting Up Our First Google Ads Account

42Lectures

Time 04:50:39

Structuring Your Ad Groups Like A Professional

4Lectures

Time 00:29:24

How To Write Killer Ads in Google Ads!

9Lectures

Time 01:09:32

Setting Up Your AdWords Billing

1Lectures

Time 00:05:01

Keywords in Depth - The Heartbeat of Your Account

54Lectures

Time 06:46:09

Account Structure - How To Structure Ad Groups Like A pro

4Lectures

Time 00:39:30

The Incredible Dynamics Of The AdWords Auction

8Lectures

Time 01:30:14

Expanding And Refining Your Campaigns

7Lectures

Time 01:31:31

Negative Keywords - Your Greatest Ally

3Lectures

Time 00:41:26

Making Your Ads Unstoppable With Multiple Ad Extnesions

6Lectures

Time 00:48:18

Remarketing – Your Secret Weapon To Converting Like A Boss

5Lectures

Time 00:59:59

Keeping Track Of Profits With Conversion Tracking

6Lectures

Time 01:09:17

Profitable Bidding Strategies

4Lectures

Time 00:44:54

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

3Lectures

Time 00:30:32

Bonus Material!

3Lectures

Time 00:51:53

Part 2 - Introduction to Google AdWords

1Lectures

Time 00:09:00

Setting up AdWords

1Lectures

Time 00:08:00

Your first AdWords Campaigns

3Lectures

Time 00:23:00

Advanced Google AdWords Advertising and Reporting

3Lectures

Time 00:19:00

Part 1 - Introduction to Google Ads
	1. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 1)	08:24
	2. How to Make the Most of This Course, Plus a Sneak Peak of What's to Come! (part 2)	08:55
	3. Google Ads Formula Calculator (part 1)	07:49
	4. Google Ads Formula Calculator (part 2)	05:57
	5. What is Google Ads? (part 1)	04:31
	6. What is Google Ads? (part 2)	07:31
	7. Where do Google Ads Show Up? (part 1)	04:34
	8. Where do Google Ads Show Up? (part 2)	08:12
	9. Complimentary AdVenture Media Account Audit (exclusions apply)	06:12

Creating and Setting Up Our First Google Ads Account
	1. Creating Your Firs Gooogle Ads Account	08:21
	2. Understanding the Google Ads Account Hierarchy	08:03
	3. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	09:49
	4. Using Your Website Navigational Structure to Structure Your Google Ads Campaigns (part 1)	08:03
	5. Understanding Network Settings (part 1)	07:15
	6. Understanding Network Settings (part 2)	06:25
	7. Understanding Location Targeting (part 1)	06:05
	8. Understanding Location Targeting (part 2)	06:10
	9. Configuring Location Targeting in Google Ads	09:37
	10. Viewing Location Reports in Google Ads (part 1)	05:26
	11. Viewing Location Reports in Google Ads (part 2)	09:15
	12. Understanding Advanced Location Options (part 1)	07:40
	13. Understanding Advanced Location Options (part 2)	08:11
	14. Setting and Configuring Languages	03:47
	15. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 1)	05:35
	16. Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads (part 2)	07:06
	17. Finding Your Hourly Reports in the Google Ads Interface	05:49
	18. Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit	05:35
	19. Bidding Strategies: Target Search Page Location	05:26
	20. Bidding Strategies: Target ROAS	10:00
	21. Bidding Strategies: Target CPA	04:44
	22. Bidding Strategies: Target Outranking Share	07:22
	23. Bidding Strategies: Maximize Clicks	05:17
	24. Bidding Strategies: Enhanced CPC Bidding	04:24
	25. Bidding Strategies: Manual CPC Bidding	04:28
	26. Campaign Start and End Dates	01:26
	27. Introduction to Dynamic Search Ads!	07:28
	28. Understanding Sitelink Extensions (part 1)	06:34
	29. Understanding Sitelink Extensions (part 2)	07:24
	30. Callout Extensions	04:51
	31. Call Extensions	08:19
	32. Structured Snippet Extensions	05:56
	33. App Extensions	02:18
	34. Message Extensions	08:31
	35. Location Extensions	04:55
	36. Promotion Extensions	09:34
	37. Price Extensions	10:25
	38. Understanding Ad Rotation Settings	10:25
	39. The Basics of Ad Scheduling	10:24
	40. Understanding the Basics of Device Targeting (part 1)	07:06
	41. Understanding the Basics of Device Targeting (part 2)	08:03
	42. Understanding Campaign URL Options	07:07

Structuring Your Ad Groups Like A Professional
	1. Ad Group Structure Basics and Organization (part 1)	07:20
	2. Ad Group Structure Basics and Organization (part 2)	06:27
	3. Ad Group Structure Ideas	06:42
	4. Creating Our First Ad Group in Google Ads	08:55

How To Write Killer Ads in Google Ads!
	1. The Anatomy of Google Text Ads	06:50
	2. Compliance in Google Text Ads	05:21
	3. Requesting a Manual Review of Your Ads and Expediting the Process	02:24
	4. Best Practices for Successful Text Ads (part 1)	06:31
	5. Best Practices for Successful Text Ads (part 2)	07:22
	6. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 1)	08:26
	7. Real Life Case Ad Copy Case Study: Medical Equipment Company (part 2)	06:41
	8. The BJ Fogg Behavioral Model	14:15
	9. Creating Our First Ad in Google Ads	11:42

Setting Up Your AdWords Billing
	1. Configuring Your Billing Details in Google Ads	05:01

Keywords in Depth - The Heartbeat of Your Account
	1. Keyword Basics: Keywords vs Queries	08:34
	2. The Basics of Keyword Research (part 1)	04:58
	3. The Basics of Keyword Research (part 2)	05:56
	4. The Basics of Keyword Planning (part 1)	05:56
	5. The Basics of Keyword Planning (part 2)	06:51
	6. The Basics of Keyword Organization	06:21
	7. Understanding Keyword Match Types (part 1)	05:44
	8. Understanding Keyword Match Types (part 2)	06:18
	9. Keyword Match Types: Broad Match	09:03
	10. Keyword Match Types: Broad Match Modified	06:05
	11. Keyword Match Types: Phrase Match	06:20
	12. Keyword Match Types: Exact Match (part 1)	05:37
	13. Keyword Match Types: Exact Match (part 2)	06:06
	14. Keyword Match Types: Negative Match (part 1)	05:56
	15. Keyword Match Types: Negative Match (part 2)	06:11
	16. Using the Search Term Report to Find Negative Keywords (part 1.1)	07:46
	17. Using the Search Term Report to Find Negative Keywords (part 1.2)	07:21
	18. Using the Search Term Report to Find Negative Keywords (part 2.1)	08:15
	19. Using the Search Term Report to Find Negative Keywords (part 2.2)	08:51
	20. Understanding Negative Keyword Lists (part 1)	06:03
	21. Understanding Negative Keyword Lists (part 2)	05:42
	22. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 1)	07:25
	23. Traffic Sculpting: Negative Keywords at the Ad Group Level (part 2)	06:03
	24. Adding Negative Keywords at The Ad Group Level	09:03
	25. Traffic Sculpting Using OPTMYZR	07:08
	26. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 1)	06:20
	27. Keyword Research: Google Suggestions, Google Related Searches and Autocomplete (part 2)	07:32
	28. Using Additional Research Tools to Get Negative Keyword Ideas	09:54
	29. Keyword Research: Using the Google Keyword Planner 1 (part 1)	10:02
	30. Keyword Research: Using the Google Keyword Planner 1 (part 2)	08:57
	31. Keyword Research: Using the Google Keyword Planner 2 (part 1)	06:56
	32. Keyword Research: Using the Google Keyword Planner 2 (part 2)	08:39
	33. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 1)	09:05
	34. Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner (part 2)	06:51
	35. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 1)	08:36
	36. Keyword Planning: The 6 Main Ways People Communicate With Search Engines (part 2)	07:44
	37. Keyword Planning: Understanding the Buyer Funnel	09:53
	38. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 1)	05:50
	39. Keyword Planning: What Keywords Can Teach Us About Buying Intent (part 2)	05:50
	40. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 1)	09:43
	41. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates (part 2)	08:20
	42. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 1)	08:57
	43. Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors (part 2)	09:40
	44. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 1)	07:46
	45. Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates (part 2)	09:15
	46. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 1)	08:58
	47. Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes (part 2)	07:29
	48. Keyword Organization: Formatting Keywords in Excel	10:32
	49. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 1)	07:57
	50. Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure (part 2)	03:58
	51. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 1)	06:49
	52. Keyword Organization: Using Mergewords to Generate Keyword Lists (part 2)	06:35
	53. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 1)	09:36
	54. Keyword Bidding Basics: Setting Your Initial Max CPC Bids (part 2)	08:52

Account Structure - How To Structure Ad Groups Like A pro
	1. Account Structure: How To Create A New Ad Group Within Your Campaign	07:22
	2. Importing Your Keyword Lists From Excel Into Your New Ad Group	10:48
	3. Creating Multiple, Relevant Ads For Your New Ad Groups	13:11
	4. How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign	08:09

The Incredible Dynamics Of The AdWords Auction
	1. Introduction To The AdWords Auction	20:04
	2. Understanding Quality Score: Click Through Rate And Ad Relevancy	15:25
	3. Understanding Quality Score: Landing Page Quality	07:04
	4. Understanding Ad Rank and How It Is Calculated	11:55
	5. When You Could Ignore Low Quality Scores (and when you can't!)	09:14
	6. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)	07:58
	7. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)	11:25
	8. Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)	07:09

Expanding And Refining Your Campaigns
	1. Navigating The AdWords Dashboard	15:16
	2. How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns	15:14
	3. Editing The Essential Campaign Settings	06:15
	4. How To Create New Campaigns That Will Improve Your Results	15:06
	5. How ToUse Your Website To Make The Best Campaigns Possible	15:46
	6. How To Set Up Powerful Custom Schedules For Your Campaigns	11:47
	7. Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules	12:07

Negative Keywords - Your Greatest Ally
	1. Understanding Negative Keywords In-Depth	14:15
	2. Using Broad, Phrase and Exact Match With Your Negative Keywords	06:51
	3. Adding and Removing Negative Keywords and Negative Keyword Lists	20:20

Making Your Ads Unstoppable With Multiple Ad Extnesions
	1. Introduction To Ad Extensions	06:18
	2. The Benefits Of Using Ad Extensions	08:15
	3. Different Types Of Ad Extensions and Best Practices	05:55
	4. Adding Sitelink Extensions	08:15
	5. Configuring Your Sitelink Extensions For The Best Results	11:22
	6. Adding Callout Extensions And Phone Extensions	08:13

Remarketing – Your Secret Weapon To Converting Like A Boss
	1. The 5 Primary Forms Of Remarketing	15:51
	2. Realizing The Benefits And Importance Of Remarketing	12:49
	3. How To Create And Add Your Remarketing Tag	03:59
	4. Creating Your First Remarketing Audience	13:28
	5. Configuring Your Remarketing Campaign Settings	13:52

Keeping Track Of Profits With Conversion Tracking
	1. Understanding The Basics Of Conversion Tracking	14:15
	2. Exploring The Different Conversion Actions Visitors Take On Your Site	14:22
	3. Setting Up Conversion Tracking For Form Submissions	17:35
	4. Generating And Installing Your Conversion Tracking Tag	04:34
	5. Understanding The Basics Of Phone Call Tracking	08:58
	6. Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data	09:33

Profitable Bidding Strategies
	1. Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction	14:53
	2. How To Mathematically Calculate ROI and ROAS	09:07
	3. Calculating Max CPC Bids From Your Conversion Rate And Conversion Value	11:46
	4. Calculating Profitable Keyword Bids Based On Revenue Per Click	09:08

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed
	1. Introduction To AdWords Scripts - What Are Scripts?	04:58
	2. Bidding To Average Position AdWords Script Part 1	11:36
	3. Bidding To Average Position AdWords Script Part 2	13:58

Bonus Material!
	1. Part 1. Understanding Search Queries and What We Learn From Searcher Languagage	13:30
	2. Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords	18:18
	3. Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads	20:05

Part 2 - Introduction to Google AdWords
	1. Introduction	9:00

Setting up AdWords
	1. Setting up AdWords	8:00

Your first AdWords Campaigns
	1. Creating a Search Campaign for Google	6:00
	2. Creating a Display Advertising Campaign for Google	10:00
	3. Optimising AdWords Campaigns	7:00

Advanced Google AdWords Advertising and Reporting
	1. Remarketing in Google AdWords	9:00
	2. Effective Measurement of AdWords Performance	6:00
	3. Performance Reporting	4:00

Pass Google AdWords Fundamentals Exam in First Attempt Guaranteed!

Get 100% Latest Exam Questions, Accurate & Verified Answers!
30 Days Free Updates, Instant Download!

$6.50

$58.49 ~~$64.99~~

AdWords Fundamentals Premium Bundle

Premium File 225 Questions & Answers. Last update: Feb 20, 2025
Training Course 176 Lectures

Still Not Convinced?

Download 25 Sample Questions that you WILL see in your Google AdWords Fundamentals exam.

Download 25 Free Questions

Guarantee your success by buying the full version which covers the full latest pool of questions.
(225 Questions, Last Updated on Feb 20, 2025)

Free AdWords Fundamentals Exam Questions & Google AdWords Fundamentals Dumps
Google.testking.adwords fundamentals.v2025-01-10.by.evie.135q.ete	Size: 146.76 KB Downloads: 65
Google.examlabs.adwords fundamentals.v2019-03-25.by.eric.225q.ete	Size: 245.14 KB Downloads: 2198

Student Feedback

4.5

Good

50%

50 %

Add Comments

Name:^*

E-mail:^*

Comment:^* Comment will be moderated and published within 1-4 hours

Verification:^*

Type the characters from the picture.

Rate Course:^*

Only Premium Members Can Access This Section!

Get Premium Membership

$0.00

Early Access to Exam Updates
Special Premium Discounted Offers On All Future Purchases
Access Over 300 Video Courses Special Section in Member Area
Valid for 12 Months!

Only Registered Members
Can View Online Video Courses

Please fill out your email address below in order to view Online Courses.. Registration is Free and Easy, You Simply need to provide an email address.

Trusted By 1.2M IT Certification Candidates Every Month
Hundreds Hours of Videos
Instant download After Registration

Email Address:

A confirmation link will be sent to this email address to verify your login. Already Member? Click to Login

Log into your Prepaway Account

Please Log In to view Online Course

E-mail:^*

Password:^*

Registration is free and easy - just provide your E-mail address.
Click Here to Register

Pass IT Certication
Exams Guaranteed!

AdWords Fundamentals: Google AdWords Fundamentals

Curriculum For This Course

Pass Google AdWords Fundamentals Exam in First Attempt Guaranteed!

Get 100% Latest Exam Questions, Accurate & Verified Answers!
30 Days Free Updates, Instant Download!

AdWords Fundamentals Premium Bundle

Free AdWords Fundamentals Exam Questions & Google AdWords Fundamentals Dumps

Student Feedback

Add Comments

Pass IT Certication Exams Guaranteed!

AdWords Fundamentals: Google AdWords Fundamentals

Curriculum For This Course

Pass Google AdWords Fundamentals Exam in First Attempt Guaranteed!

Get 100% Latest Exam Questions, Accurate & Verified Answers!30 Days Free Updates, Instant Download!

AdWords Fundamentals Premium Bundle

Free AdWords Fundamentals Exam Questions & Google AdWords Fundamentals Dumps

Student Feedback

Add Comments

Get Premium Membership

Pass IT Certication
Exams Guaranteed!

Get 100% Latest Exam Questions, Accurate & Verified Answers!
30 Days Free Updates, Instant Download!