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Home Video Courses IT & Software Certifications AdWords Shopping Advertising: Google AdWords: Shopping Advertising

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AdWords Shopping Advertising: Google AdWords: Shopping Advertising

PDFs and exam guides are not so efficient, right? Prepare for your Google examination with our training course. The AdWords Shopping Advertising course contains a complete batch of videos that will provide you with profound and thorough knowledge related to Google certification exam. Pass the Google AdWords Shopping Advertising test with flying colors.

101 Students Enrolled 38 Lectures 02:36:53 Hours

Curriculum For This Course

1

Part 1 - Introduction

3Lectures

Time 00:10:58

2

Fundamentals and Keyword Research

2Lectures

Time 00:09:56

3

Creating and Managing Ad Campaigns

5Lectures

Time 00:49:52

Part 1 - Introduction
	1. Introduction	02:26
	2. Google Adwords Account Creation	02:31
	3. Overview and Interface of Google Adwords Dashboard	06:01

Fundamentals and Keyword Research
	1. What is Keyword Research and how to do it?	07:13
	2. Keyword Match Types in Adwords	02:43

Creating and Managing Ad Campaigns
	1. Search Ad Campaign Creation	19:01
	2. Display Advertising Campaign Creation	15:31
	3. How to Create Display Ad Banners Yourself without Hiring a Designer?	04:39
	4. Video Ad Creation and Advertisng on Youtube	07:01
	5. Advertising Your App on Playstore and other Google Networks	03:40

Remarketing and Conversion Tracking
	1. What is Remarketing and how to do it?	08:58
	2. Remarketing with Customer List (Email/Phone)	01:37
	3. Conversion Tracking in Google Adwords	05:30
	4. Tracking Custom Campaign URLs on Google Analytics	03:02

Part 2 - Welcome section
	1. Differences between AdWords and Google Merchant	3:00
	2. Visual difference of Google Shopping ads vs. AdWords ads	2:00
	3. Creating your merchant account	3:00
	4. More on website verification	2:00
	5. Creating your first data feed	2:00
	6. Beginning to fill out your data feed	3:00
	7. Filling out the product feed	2:00
	8. Correctly setting your title attribute	5:00
	9. Optimizing the description field in your product feed	3:00
	10. Linking your AdWords account	1:00
	11. Another way to upload your product feed: From your ads setup dashboard	1:00
	12. When you have a large product feed file	2:00
	13. Almost there - creating your campaign	2:00
	14. Starting to run the ads	2:00

How to get cheaper ad clicks & more ad impressions
	1. How to begin running your ads from AdWords	4:00
	2. What if the product doesn't get many clicks at first?	3:00
	3. How to get cheaper clicks with the Ad-rank and how to boost it	5:00
	4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure	2:00

Analytics for your ad clicks
	1. How to set up Analytics for your AdWords clicks	3:00

Updates from Google Ads
	1. Change to accelerated bidding	1:00

Supplemental app resources to aid you in your business
	1. Supplemental app resources to aid you in your business	3:00

Conclusion
	1. Keyword exercise to try	4:00
	2. Decisiveness: Start and stop planning & key to success from business literature	4:00
	3. Working on your business vs. in your business	5:00

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