The Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate is the industry standard certification that allows the candidates to validate their skills by using the Dynamics 365 Marketing of Microsoft for their organization's business operations. This certificate can expand the individuals’ knowledge and position them for an effective career in the business industry.

What Is This Certificate?

Such a designation is designed for functional consultants or specialists who use the marketing of Dynamics 365 in their day-to-day business operations. The candidate who wishes to get the certification should know the model-driven apps of Dynamics 365 comprising data-modeling policies as well. Moreover, the candidate should have experience in working with the organization’s stakeholders to accumulate the regulations and implement the solutions for Dynamics 365 Marketing. This Microsoft designation also tests the candidate’s knowledge of implementing initiatives for marketing such as emails, campaigns, and the journeys for customers, and measures the skills in broadening Dynamics 365 solutions utilizing the elements of the Power Platform like Power Apps as well as Power Automate. Finally, to get this certification, the candidate requires to pass two certification exams, known as PL-200 & MB-220.

Characteristics of PL-200

The candidates who want to take this test should accomplish the discovery process, catch up with the requirements, translate them, transform the solutions for the Power Platform, and engage the subject-matter stakeholders. The final exam comes in English only, and the candidates have to pay $165 as an exam fee. Like other Microsoft evaluations, the applicants will come across 40-60 test questions and will have to finish them in 100-130 minutes.

Topics to Master for PL-200

The exam domains that candidates have to master for the official evaluation are the following:

• Make applications by utilizing Power Apps (20-25%);
• Implement chatbots for Power Virtual Agents (10-15%);
• Configure Microsoft Dataverse (25-30%);
• Incorporate Power Apps into various services alongside applications (15-20%);
• Set up & monitor Power Automate (15-20%).

MB-220 Test Facts

The candidates who take this exam are responsible for expanding and configuring the marketing applications that further include leads nurturing, interactive customer journeys, email marketing, segmentation, and scoring. The candidate should also understand the common initiatives, standards, practices, and methodologies before appearing for the final evaluation. When it comes to the nature of MB-220, it consists of 40-60 questions and candidates have to complete it in 100-130 minutes. The test is presented in English, and candidates need to pay $165 for the registration process.

MB-220 Domains Gauged

The candidates need to clear the succeeding areas to pass this test with flying colors:

• Configure marketing applications (20-25%);
• Create and monitor marketing forms as well as pages (10-15%);
• Manage events & webinars (10-15%);
• Configure the Customer Voice of Dynamics 365 (10-15%);
• Manage customer journeys (10-15%);
• Create and manage marketing emails (5-10%);
• Accomplish segments and lists (10-15%);
• Manage leads, contacts, and accounts (5-10%).

Official Training Courses Recommended for PL-200 and MB-220 Tests

Undoubtedly, the training courses elaborated by the vendor can help the candidates to perform well in the exams as they are the ultimate guide for individuals to practice the tested concepts and domains. In the case of PL-200 & MB-220, you can enroll in the training classes by visiting the official site of Microsoft and start your preparation by taking guidance from Microsoft Dynamics experts with the help of:

• Course PL-200T00: Microsoft Power Platform Functional Consultant

  It is a 5-day class that empowers organizations to develop their rich app experiences, automate the business processes, and connect with customers faster. The students will also learn to capture requirements, deal with the process of discovery, and engage stakeholders & subject-matter experts. Furthermore, the candidate will get to know about translating the requirements and configuring the Microsoft Power Platform solutions as well as apps. It’s significant that this course consists of lectures and hands-on labs that will train the candidates to create application enhancements, data conversions, custom user experiences, and system integrations. What is more, you will learn about four products in the sessions namely, Power Automate, Power Apps, Power Virtual Agents, and Power BI. In particular, such a course is designed for creating and configuring apps, solutions, and automation, and the candidates need to have some knowledge of Microsoft Dataverse and Microsoft Power Platform elements before taking the course to better understand the key concepts and technologies used in the Microsoft Power Platform as a whole. So, if you want to nail the PL-200 exam and succeed on to the next step, this course is a must to attend.

• Course MB-220T00: Microsoft Dynamics 365 Marketing

  It is a 4-day course that helps the candidates polish their marketing application concepts and do the configuration required to drive the business growth. Here, the candidate will also get information about the management, marketing forms, email marketing, and segmentation. This class is mainly designed for marketing specialists who want to learn about Dynamics 365 Marketing for a business and how to leverage it. After completing the training, you will be able to manage marketing content, integration, and templates, deal with leads, and configure the complicated settings to perform the business operation. To understand such a complicated class better, you should have prior knowledge of marketing principles, model-driven applications, and hold some Power Platform experience. On the whole, there are 8 modules in this training option, and you should cover them all to fully prepare for the actual MB-220 certification exam. Finally, such a training course is taught by experts so you can get guidance from them to get the required experience in the Microsoft Dynamics 365 Marketing field.

Conclusion

So, the candidates have to fully prepare for the exams in question if they want to achieve the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. To do so, they can enroll in the above-mentioned official training courses and start their preparation today. These training classes will provide you with the ultimate information to perform your best and boost your career when you attain the certificate.